Friday 29 October 2021

Facebook rebrands as Meta, attempting to shape the future of the Web


Facebook founder and CEO Mark Zuckerberg has announced that the company is rebranding itself as Meta as it focuses its energy on its next great gamble: creating the backbone of an immersive VR/AR "Metaverse" it sees as the next evolution of the Web.

Facebook has already changed the world once – for better or worse – and with the Metaverse platform it wants to lay the foundations of a new internet based on immersive places instead of pages on screens. This is far from a new idea – notably, Neal Stephenson first coined the term 'metaverse' in his Snow Crash novel from 1992, and Spielberg's Ready Player One film from 2017 had its "Oasis," more focused on gaming.

How will it work? Well, you'll access it through VR goggles or AR glasses, meaning you can choose to have one foot in the physical world or be totally immersed. Loosely, you can map it onto today's internet by replacing web pages with locations, and hyperlinks with the ability to teleport between locations.

It's designed as a social space, so whether you're at home or in some public space you'll be able to invite friends or strangers to join you, interacting through avatars that will evolve to capture and transmit your body language and facial expressions as well as transmitting your voice and action commands. You'll be able to set boundaries on exactly how social.

Virtual event attendance is already available to Quest users

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