Forget chocolate for Easter this year... Supermarket giant Sainsbury's is launching
a giant Easter egg made entirely of cheese.
Cheese fans will be able to get their fix over the holiday traditionally associated with chocolate when it lands in Sainsbury’s stores and online at www.sainsburys.co.uk from 10 April.
The new Cheesalicious Easter Egg is the first of its kind and is made from 120g of creamy cheddar, using the finest milk from Lancashire farms.
The pack from Butlers Farmhouse Cheeses is priced at £5 and also contains a packet of oatcakes, and one sachet of chutney - the perfect cheese board feast to eat over the bank holiday. So anyone who craves savoury over sweet won't have to miss out on indulging over the Easter break.
Emma Garvey, Cheese Buyer for Sainsbury’s, said: “We’re always looking for new and unique products to offer to our customers, especially during gifting periods throughout the year when people are on the lookout for something special to give their loved ones.
"The Cheesalicious Easter Egg seemed like an obvious and exciting choice to expand our Easter egg offering and cater to cheese aficionados nationwide. The egg is truly delicious and we can’t wait to see the response from our customers.”
Sainsbury's isn't the only retailer pushing the boundaries when it comes to Easter eggs this year.
Waitrose is bringing back its avocado themed chocolate eggs (expect the millennials to go wild) and M&S have unveiled a Proseggo egg which, you guessed it, is made with Prosecco infused chocolate - strictly one for the adults then.