
YouTube’s highest-paid influencer makes eight figures — and he isn’t even 10 years old yet.
Forbes has named 8-year-old Ryan Kaji as 2019’s best-paid YouTube star. Kaji’s channel Ryan’s World
has garnered 23 million subscribers since debuting when he was 3. The
tyke reportedly makes $26 million off it annually, based on Forbes’
pretax and agent-fee earnings estimates.
The channel began in 2015 by featuring “unboxing” videos in which
Kaji unwraps toys on camera and has since matured to feature him
conducting science experiments. The tot now also has his own toy and
clothing lines, a Nickelodeon show and a Hulu deal.
Kaji’s young age is likely a large part of his appeal, experts tell
Forbes. “YouTube is the most popular babysitter in the world,” explains
Eyal Baumel, the CEO of digital star management company Yoola. Indeed,
the Pew Research Center found that having a child in a YouTube video increases its average views three-fold.
In third place for top-paid YouTube star is Anastasia Radzinskaya,
who is 5 years old and has six-figure deals with Legoland and Dannon.
She reportedly earns $18 million annually.
Despite the popularity of kid-made YouTube channels, the company’s own CEO recently revealed she doesn’t let her own kids use the main version of the streaming site — limiting them to the child-friendly YouTube Kids.
NY Post.
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