A copper has caused a social media frenzy after TV viewers clocked his amusing name during a news segment.
The bloke is called PC Rob Banks - which sounds almost too good to be true, but it's legit - and he was being interviewed for a special ITV News feature that focused on the impact of police budget cuts across the West Country.
His name only flashed up on screen for a few seconds during the clip, but that was all the time it took for social media users to whip themselves up into a bit of a frenzy over just how ironic the name was.
Many shared screenshots of the interview with PC Rob Banks, including Piers Morgan - who simply added two crying with laughter emojis.
Another commented: "Rob, short for Robin?"
ITV West Country also addressed the talking point, tweeting: "[We] dedicated a whole programme to the impact budget cuts are having to @ASPolice...if you missed it, then you also missed the world's greatest name for a policeman...catch the programme here."
It also inspired people to think of other examples of similar coincidences or amusing names, with someone posting a screenshot of a BBC interview with Major Dickie Head, of 3rd Battalion The Rifles.
One other Twitter user wrote: "I once knew a Natalie West, referred to as Nat who, you guessed it, worked for NatWest Bank."
Another wrote: "BBC Weather Sara Blizzard."
Someone else tweeted a photo of a man named Robin Mahfood, the president and CEO of Food for the Poor.
Anymore for anymore?
While Banks' name amused many, he was being interviewed regarding a serious topic.
In the interview, he told reporters: "I've questioned whether I want to carry on doing this, at the moment I do, but there's been a lot of times when I haven't."