David Beckham' s tattoos come alive

David Beckham who became a Goodwill Ambassador for the charity UNICEF is starring in a new video to help child abuse.

In the video David, a father of four, says that 'violence against children marks them forever'.

Speaking about the new campaign, Unicef wrote, "David's own tattoos were marks chosen to represent happy or important memories, Millions of children bear marks of physical, emotional or sexual abuse that they have not chosen."

In the video his tattoos can be seen coming alive, each telling a mini-story of abuse.

(courtesy of unicef)